AI is no longer a novelty for a growing segment of consumers and employees across Asia Pacific. For “AI natives” — those aged 18 to 24 who grew up with AI — technology is an expectation, not an experiment.
Based on a Zoom-commissioned study conducted with Kantar across eight APAC markets, this whitepaper explores how AI natives are reshaping expectations around customer service, workplace productivity, and trust. While they embrace AI-first experiences, they are also more critical of technology that feels disconnected, generic, or lacking empathy.
Inside the report, you’ll discover:
How AI natives balance speed and automation with human connection
Why integration matters more than novelty in AI adoption
Where AI is shifting from administrative support to creative collaboration
What organisations must do to build trust through responsible AI deployment
Download the report to understand how AI natives are redefining the future of customer and employee experience — and what your organisation must do to keep pace.
