Join senior business, CX and digital leaders from across the UAE for an evening exploring what exceptional customer experience looks like in the age of AI - over insight, conversation and dinner at One&Only The Palm.

Days
Hours
Minutes
Seconds
Connect. Exchange ideas. Rethink what great CX looks like.
Customer expectations are evolving quickly. AI is creating new opportunities to make experiences faster, smarter and more personalised - but technology alone doesn’t create loyalty.
CX Connect brings together senior leaders from across the UAE to explore how organisations can combine AI, technology and human expertise to create customer experiences that are both effortless and memorable.
Meet senior CX, digital, technology and operations leaders from across the UAE.
Hear practical perspectives on building and maintaining exceptional customer experiences at scale.
See how Zoom Contact Center and AI can support more connected and personalised customer interactions.
Continue the conversation over a three-course dinner at One&Only The Palm.

We’ll be joined by Lays Laraya, customer experience expert and the creator behind Freak Went Flyer.
Through Freak Went Flyer, Lays brings a distinctive perspective to customer experience — combining more than two decades of international experience in hospitality, service excellence and business transformation with a genuine curiosity for what makes experiences memorable.
As our guest speaker, she’ll share practical observations from experiencing brands around the world, explore how customer expectations are evolving, and discuss why the human moments that create connection, trust and loyalty remain critical as AI and automation become a bigger part of the customer journey.
Request your placeSee the technology behind more connected CX
Customer experience increasingly spans multiple channels, teams and moments — and customers expect every interaction to feel connected.
In a short live demonstration, Ahmad Dorra, CX Specialist at Zoom, will show how Zoom Contact Center uses AI and connected communications to help organisations deliver more personalised and effortless customer experiences.
The focus will be practical: real customer scenarios, tangible use cases and how technology can support both customers and the teams serving them.
Request your place
6:00pm - 6:30pm
6:30pm - 6:40pm
Ayman Majzoub, Head of Middle East & Turkey
6:40pm - 7:00pm
Lays Laraya, Director of Quality & Guest Experience, Atlantis Dubai
7:00pm - 7:25pm
Ahmad Dorra, CX Specialist, Zoom
7:25pm - 7:30pm
7:30pm - 9:00pm
9:00pm