The Executive Table

Take your seat at the table: where C-suite executives connect, access curated research, and drive digital transformation together.

The Executive Table is Zoom's exclusive community for C-level leaders — connecting you to peer insights, curated research, and strategic advisors navigating digital transformation. In today's rapidly evolving business landscape, the most successful executives don't navigate change alone. They draw on the collective wisdom of their peers, stay ahead of emerging trends, and make decisions grounded in real-world evidence.

Our Executive Community is designed for senior leaders who are driving transformation inside their organisations. Every gathering gives you a chance to exchange ideas, share experiences, and build lasting partnerships with leaders who understand your journey. Our insights give you actionable intelligence from the frontlines of digital transformation.

Benedetto Conversano

Executive Advisor EMEA, Zoom

Meet Your Strategic Advisor

With more than 30 years leading digital transformation at global scale, Benedetto brings a rare combination of boardroom authority and hands-on operational experience to the Executive Community.

As Global CIO at Diageo, he built a globally recognised Digital & Technology function spanning 180 markets. He led IKEA's entry into e-commerce across 14 countries and spent nearly a decade at P&G building enterprise digital capability across Europe. Today, he serves as a strategic advisor to Mars Petcare and Médecins Sans Frontières, helping both organisations navigate AI adoption and platform modernisation.

Benedetto is a trusted voice on the organisational and cultural dimensions of transformation — not just the technology. He brings that perspective to every Executive Table conversation.

Digital Forward: Transformation Insights for C-Suite

Join Benedetto Conversano as he sits down with leading digital transformation experts to uncover the strategies, lessons, and breakthrough insights that are reshaping how organizations innovate, compete, and thrive in the digital age.

Chapter 1

Jim explains the connection between holding the British freedive record (101m) and his work as a CEO advisor. Both require leaving the comfort zone and entering the "ugly zone." He introduces the concept that beyond a certain depth, heroics can't save you — only pre-taken decisions and architected systems can. This parallels how organisations must architect for speed rather than relying on individual heroism.

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Chapter 2

Jim explains the fundamental unit of transformation in a knowledge economy — the human being. People optimise for the past: they gather data, wrap it in a story, which drives emotion, which drives (slow) action. The three default behaviours that kill speed: hesitate (gather more data), escalate (lean on authority), and congregate (dilute accountability in meetings).

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Digital Forward: Financial Services Insights for C-Suite

Episode 1

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Episode 2

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Hear from the Market

Zoom Named Visionary Leader in 2026 Frost Radar™: Driving Growth and Innovation in Unified Communications

Find out why Zoom has been recognized as a Visionary Leader in the 2026 Frost Radar™ report for its integrated AI-powered platform that unifies team collaboration and customer experience solutions across UCaaS, CCaaS, and CPaaS.

Read now

The Productivity Payoff of Next Generation Collaboration: Turning time saved into enterprise value report

New Deloitte research, commissioned by Zoom, surveyed 1,000 business and IT leaders to uncover how next-generation collaboration platforms turn that lost time into enterprise value, and what separates organizations that achieve measurable gains from those that don’t.

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Analyst Brief: Zoom and Microsoft — A Powerful Combination

Learn how organizations that use the Microsoft 365 productivity tools (Word, Excel, PowerPoint, SharePoint, etc.) are choosing to also use Zoom’s AI-first platform for meetings and collaboration.

Learn more

Zoom's Key Resources

The AI you want, with the security you need

A practical guide for IT leaders adopting Zoom AI

Read the guide

How you can collaborate smarter in 2026

In this ebook, we'll explore what's getting in the way of productivity and how AI-first tools can help your team reclaim time and focus on meaningful work, without feeling overwhelmed.

Read the guide

New from the blog

Change your thinking about AI ROI

Many organizations still judge AI by the cost it removes. The leaders pulling ahead measure the value it creates. Here’s how customer experience leaders can reframe AI investment and unlock value across the enterprise.

Read now

From 50 Metres to 100: What a Freedive Record Teaches Us About Organisational Velocity

Lessons from the Zoom EMEA Customer Council Forum with Benedetto Conversano and Jim Lawless

What does holding your breath at 101 metres below the ocean’s surface have in common with leading a global technology transformation? More than you might think.

Read the blog

Redefining Customer Experience: A Podcast Series for Value-Driven Leaders

Join industry pioneers in this exclusive podcast series as they reveal how leading organizations are transforming customer experience from a cost center into a strategic growth engine — with actionable frameworks you can apply immediately.

Listen now

Join our Executive Community

Industry Insights That Matter

Access curated research, analyst briefings, and trend reports — including new Deloitte research that surveyed 1,000 business and IT leaders on AI adoption and collaboration productivity. You'll leave every session with perspectives you can act on.

Meaningful Peer Connections

Connect with executives across industries who are solving the same challenges you are. Build relationships that extend beyond the event — and the organisation.

Proven Success Stories

Learn how leading organisations are rethinking the way they work, powered by Zoom Workplace. Hear directly from practitioners who have navigated the transition — what worked, what didn't, and what they'd do differently.

Upcoming Table Talks

Our Table Talks are exclusive peer-to-peer forums where C-suite leaders connect to share insights, exchange advice, and shape the future of business through strategic conversations and collective wisdom.

Stay tuned for the next event, date to be announced soon.

Take the Next Step in your Digital Transformation Journey

Ready to elevate your leadership impact?

Explore what's possible when you connect with the right community. Book a consultation with a specialist and visit our Executive Briefing Centre in London.

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