Zoom named a Leader in the 2026 IDC MarketScape for Worldwide Virtual Event Applications

Virtual events have evolved beyond one-way broadcasts. Today’s audiences expect engaging, personalized experiences, while marketing teams need platforms that drive measurable business impact.

According to this IDC Marketscape: 'Consider Zoom Events when your organization is looking for an easy-to-use virtual events platform, or when it is already standardized on Zoom and wants a familiar, low-friction path to virtual events, with strong in-session engagement tools, professional production capabilities, and a continuous release cadence.'

Download the report excerpt to learn why Zoom was recognized.

Explore the report

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