This one-hour virtual event is for B2B marketers rethinking webinars as human-centered experiences that build connection, community, and measurable ROI.
The rhythm of marketing has shifted — and we can all feel it. Content is faster, louder, and more frequent, yet it often falls flat. Kim Storin sets the stage by unpacking where the industry is now, what’s changing, and the trends redefining how marketers can better connect with their audiences.
Ashley Faus makes the case for a different approach: the marketers who break through won’t do it by outproducing the machines, but by doubling down on what AI can’t replicate - building real trust with real people through authentic human connection. When you speak your audience’s language and create space for community and relationships, that’s where the real impact begins.
What happens when a two-person marketing team reimagines what events are for?
James Silvestri from Metadata shares how they remixed their virtual event strategy using Zoom Events — cutting 95% of manual work, relaunching a three-day conference with 4,000 registrants, and influencing 23% of closed deals — all while increasing audience engagement.
Hear how they reimagined their approach, scaled production with automation and AI-powered tools, and demonstrated that even small teams can build a revenue-driving program.
You’re watching us run this event on Zoom.
In this session, we’ll show you what happens after the live moment ends — how every recording can become a content hub, how AI generates video clips, how engagement data helps drive follow-up sequences, and how one webinar becomes the starting point for the next.
This is the post-event system our team uses to turn a single event into ongoing audience connection and measurable impact, broken down step-by-step so you can apply the same blueprint to your next event.
Head of Lifecycle Marketing, Atlassian
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Chief Marketing Officer, Zoom
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Head of Demand Generation, Metadata
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Global Head of Experiences, Zoom
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Product Marketing Manager, ZE & Webinars, Zoom
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Flagship Events Manager, Zoom
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Zoom Events Senior Enablement Specialist, Zoom
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EMEA Experience Centre Evangelist, Zoom
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Head of APAC Marketing, Zoom
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