Checklist

Closing the Webinar Gap: A pre, during, and post-event checklist

A companion to Zoom's Webinar Audience Behavior Report

Attendees say one thing about webinars. Zoom's 2025 platform data across 9 million+ events suggests otherwise.

We compared 1,000 survey responses to real audience behavior and found gaps worth acting on:

• They say they'll be back, yet only 22% of attendees return for at least one more event from the same host.
• They say they're engaged, but many large webinars see under 15% actual participation.
• They say no-shows mean lost interest, yet 68% blame a schedule conflict: a fixable timing problem, not a content one.
• They say a one-week promotion window works best, yet the highest-attended webinars promote for a 13-day median.

This checklist turns those gaps into concrete moves for promotion, live engagement, and closing out strong after the event.