Webinars & Events

Your Webinar Program Is Built on Assumptions. This Report Tests Them.

The gap between the two is where most programs are losing attendance, engagement, and repeat viewers.

Zoom surveyed 1,000 global webinar attendees about their preferences and intentions — then cross-referenced that against real Zoom Webinars platform data on how audiences actually behave. What emerged are six new rules for building webinar programs that perform.

The findings might surprise you:

• 68% of no-shows blame a schedule conflict, not a lack of interest. Your audience wants to be there. Are you making it easy enough?
• "Fireside chat" draws 64% attendance vs. 50% for "webinar," what you call your event changes who shows up.
• You have less than a week to capture replay viewers, the median replay window is just 3.7 days. Miss it and you've lost them.
• Only 22% of attendees ever return for a second event, but the best-performing hosts have cracked the retention code.